Імідж керівника – важлива складова кар’єри управлінця
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Дата
2018
Назва журналу
Номер ISSN
Назва тому
Видавець
СумДПУ імені А. С. Макаренка
Анотація
У процесі нашого дослідження подано визначення й характеристику особистісного іміджевого аспекту вимог до керівника, шляхів його формування та підтримання. У цьому контексті досліджено поняття «імідж», типологію іміджу та його базові складові як системи; технології створення й управління особистісним іміджом; іміджування в невербальному спілкуванні; методи формування, реалізації, коригування іміджу особистості; особистість керівника, яка відіграє визначальну роль у діяльності компанії, складові його іміджу, індивідуальні, соціальні характеристика, цінності. Доведено, що які б технології не застосовували іміджмейкери, якість створюваного позитивного іміджу керівника залежить від рівня його вмотивованості на роботу над собою, наскільки він готовий до неї.
In the process of our study the definition and characterization of the personal image aspect of the requirements to the manager, the ways of its formation and maintenance are given. In this context, the concept of ”image”, the image typology and its basic components as a system are investigated; creation technologies and management of personal image; image in nonverbal communication; methods of formation, realization, correction of person’s image; the manager’s personality which plays a decisive role in the company activities, its image components, individual, social characteristics, values. It is substantiated that personal image is an important part of the manager’s career, because we often make decisions based on the first impression. The leader-manager’s image is the attention reflection to his audience, his subordinates, partners, and clients, so the true manager should always seek the effective means of influence on them. By general definition, the components of an image are: Individual characteristics: appearance, psycho-physiological features, personality type, character, individual style of decision making. Social characteristics: positive moral qualities: humanism, humanity, honesty, conscience, modesty, generosity, social status, which is related to the position, origin, personal status, since the status depends on how a person behaves in the society, with clients, partners, colleagues, opponents. Value orientations: the basic internal settings and principles which the manager relies on when making decisions: a sort of his own constitution, a source of motivation for action, that serves as a standard. The specific technologies of image creation for the manager’s effective image: the technique of creating a vivid image; the technique of forming the manager’s image based on a “perfect image”; the use of verbal and non-verbal methods; raising the manager’s cultural level; development of professional competence, managerial qualities, ability to manage; creating positive microclimate in the team; intellectual level improvement; using methods of image mythology are of great interest in the study. It is proved that whatever technologies are used by image-makers, the quality of the created manager’s positive image depends on the level of his motivation to work on himself, and how he is ready for it.
In the process of our study the definition and characterization of the personal image aspect of the requirements to the manager, the ways of its formation and maintenance are given. In this context, the concept of ”image”, the image typology and its basic components as a system are investigated; creation technologies and management of personal image; image in nonverbal communication; methods of formation, realization, correction of person’s image; the manager’s personality which plays a decisive role in the company activities, its image components, individual, social characteristics, values. It is substantiated that personal image is an important part of the manager’s career, because we often make decisions based on the first impression. The leader-manager’s image is the attention reflection to his audience, his subordinates, partners, and clients, so the true manager should always seek the effective means of influence on them. By general definition, the components of an image are: Individual characteristics: appearance, psycho-physiological features, personality type, character, individual style of decision making. Social characteristics: positive moral qualities: humanism, humanity, honesty, conscience, modesty, generosity, social status, which is related to the position, origin, personal status, since the status depends on how a person behaves in the society, with clients, partners, colleagues, opponents. Value orientations: the basic internal settings and principles which the manager relies on when making decisions: a sort of his own constitution, a source of motivation for action, that serves as a standard. The specific technologies of image creation for the manager’s effective image: the technique of creating a vivid image; the technique of forming the manager’s image based on a “perfect image”; the use of verbal and non-verbal methods; raising the manager’s cultural level; development of professional competence, managerial qualities, ability to manage; creating positive microclimate in the team; intellectual level improvement; using methods of image mythology are of great interest in the study. It is proved that whatever technologies are used by image-makers, the quality of the created manager’s positive image depends on the level of his motivation to work on himself, and how he is ready for it.
Опис
Ключові слова
імідж, управління, особистість керівника, етика управління, етичні норми поведінки, якості керівника, іміджелогія, іміджмейкінг, імідж і успіх, інтелект, модель сучасного керівника, image, management, manager’s personality, ethics of management, ethical norms of behavior, managerial quality, image, imagemaking, image and success, intelligence, model of the modern manager
Бібліографічний опис
Пшенична, Л. Імідж керівника – важлива складова кар’єри управлінця [Текст] / Л. Пшенична // Педагогічні науки: теорія, історія, інноваційні технології : науковий журнал / Міністерство освіти і науки України, Сумський державний педагогічний університет імені А. С. Макаренка ; [редкол.: А. А. Сбруєва, М. А. Бойченко, О. Є. Антонова та ін.]. – Суми : СумДПУ імені А. С. Макаренка, 2018. – № 6 (80). – С. 233–250.