Розвиток туристичного бізнесу прифронтових громад в умовах війни: зарубіжний та український досвід
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Дата
2023
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Анотація
Досліджено розвиток туристичного бізнесу в умовах війни та розроблено науково-практичні рекомендації щодо його відновлення в прифронтових громадах Запорізької, Дніпропетровської, Сумської, Харківської, Донецької областей України в майбутньому. Проаналізовано зарубіжний досвід відновлення туристичної сфери, зокрема в Грузії, Албанії, Хорватії, Ізраїлі. Обґрунтовано, що для розроблення рекомендацій для прифронтових громад потрібно мати фактологічний матеріал про стан туризму на основі бачення представників туристичної сфери, що обумовило проведення авторами соціологічного опитування серед власників туристичного бізнесу, працівників закладів туристичної інфраструктури та атракцій, представників громадських організацій туристичного спрямування та виконавчої влади, яка координує туристичну діяльність на прифронтових територіях України (Запорізької, Дніпропетровської, Сумської, Харківської, Донецької областей). На основі соціологічного опитування визначено стан, проблеми, виклики та можливості туристичної індустрії. Ураховуючи зарубіжний досвід і результати авторського дослідження, розроблено науково-практичні рекомендації щодо відновлення туризму прифронтових громад в Україні після війни.
As a result of Russia's military aggression in Ukraine, tourism has suffered significant losses. In regions which are close to hostilities or where hostilities are taking place, it has ceased its activities altogether. Therefore, it is necessary to study foreign experience of tourism restoration and analyze the points of view on this issue of tourism representatives from the front-line communities. It’s also necessary to work out the author's scientific and practical recommendations to further tourism development amid wartime and post-war times. The aim of the article is to study foreign experience of tourism development in the context of post-war reconstruction and develop scientific and practical recommendations for the front-line communities of Ukraine (Zaporizhzhia, Dnipropetrovsk, Sumy, Kharkiv, Donetsk regions) based on a sociological survey of tourism sector representatives. The foreign experience of restoring the tourism sector, in particular, in Georgia, Albania, Croatia, and Israel, was analyzed. The analyze showed that in order to develop recommendations for front-line communities, it is necessary to have factual material about the state of tourism based on the vision of tourism sector representatives. The authors conducted a sociological survey among the tourism business owners, employees of tourism infrastructure institutions and attractions, public organizations and government representatives, which are coordinating the tourism activities in the frontline territories of Ukraine (Zaporizhzhia, Dnipropetrovsk, Sumy, Kharkiv, Donetsk regions). The state, problems, challenges and opportunities of the tourism industry were determined on the basis of a sociological survey. Taking into account foreign experience and the author's research results, the scientific and practical recommendations have been developed for the resumption of tourism in front-line communities in Ukraine after the war. The recommendations for the tourism restoration of the front-line communities in Ukraine are proposed using the “government-business-public-education” chain. The recommendations include: the development of a clear plan (strategy) for the tourism restoration and promotion of front-line communities, advanced training through the study of foreign languages, digital tools, social and fundraising marketing, European experience in tourism development; building relationships with stakeholders; improvement of existing and creation of new clusters; development of grant applications and business plans to get funding from international donors and investors.
As a result of Russia's military aggression in Ukraine, tourism has suffered significant losses. In regions which are close to hostilities or where hostilities are taking place, it has ceased its activities altogether. Therefore, it is necessary to study foreign experience of tourism restoration and analyze the points of view on this issue of tourism representatives from the front-line communities. It’s also necessary to work out the author's scientific and practical recommendations to further tourism development amid wartime and post-war times. The aim of the article is to study foreign experience of tourism development in the context of post-war reconstruction and develop scientific and practical recommendations for the front-line communities of Ukraine (Zaporizhzhia, Dnipropetrovsk, Sumy, Kharkiv, Donetsk regions) based on a sociological survey of tourism sector representatives. The foreign experience of restoring the tourism sector, in particular, in Georgia, Albania, Croatia, and Israel, was analyzed. The analyze showed that in order to develop recommendations for front-line communities, it is necessary to have factual material about the state of tourism based on the vision of tourism sector representatives. The authors conducted a sociological survey among the tourism business owners, employees of tourism infrastructure institutions and attractions, public organizations and government representatives, which are coordinating the tourism activities in the frontline territories of Ukraine (Zaporizhzhia, Dnipropetrovsk, Sumy, Kharkiv, Donetsk regions). The state, problems, challenges and opportunities of the tourism industry were determined on the basis of a sociological survey. Taking into account foreign experience and the author's research results, the scientific and practical recommendations have been developed for the resumption of tourism in front-line communities in Ukraine after the war. The recommendations for the tourism restoration of the front-line communities in Ukraine are proposed using the “government-business-public-education” chain. The recommendations include: the development of a clear plan (strategy) for the tourism restoration and promotion of front-line communities, advanced training through the study of foreign languages, digital tools, social and fundraising marketing, European experience in tourism development; building relationships with stakeholders; improvement of existing and creation of new clusters; development of grant applications and business plans to get funding from international donors and investors.
Опис
Ключові слова
туризм, tourism, прифронтові громади, front-line communities, зарубіжний досвід, foreign experience, туристична діяльність, tourism activities, соціологічне опитування, sociological survey, перспективи розвитку, development prospects
Бібліографічний опис
Розвиток туристичного бізнесу прифронтових громад в умовах війни: зарубіжний та український досвід [Текст] / М. Рейманн, О. Г. Корнус, Н. С. Венгерська, В. Д. Холодок, В. С. Пацюк, Х. Паланг // Регіональна економіка. – 2023. – № 1. – С. 105–113. – DOI: https://doi.org/10.36818/1562-0905-2023-1-12