Складові цінового моніторингу в контексті управління економічною безпекою підприємства
Ескіз недоступний
Дата
2025
Назва журналу
Номер ISSN
Назва тому
Видавець
Анотація
У статті розглянуто підходи до управління економічною безпекою підприємства з урахуванням його фінансового, сировинного і виробничого потенціалу та перспектив розвитку. Наголошено, що вибір стратегії розвитку залежить від низки параметрів безпеки. Ці параметри формують межі, в яких підприємство спроможне зберегти свою економічну цілісність. Передумовами успішного функціонування підприємства є надійність і маневреність системи його стратегічного розвитку, базисом якої пропонується вважати модель цінового моніторингу. Запропоновано представити сферу цінового моніторингу як сукупність трьох складових: організаційно-комунікаційної, технологічно-виробничої та комерційно-збутової. Представлена модель забезпечуватиме спрямування основних сфер діяльності підприємства на узгоджену роботу з партнерами та контрагентами, зосереджуючи увагу на перспективних напрямах розвитку.
The article discusses the approaches to management the economic security of an enterprise with due regard for its financial, raw material and production potential and development prospects. The effectiveness of a business entity's development management system is determined by key influencing contributors and specific risk factors. The choice of development strategy depends on a number of security parameters. These parameters form the boundaries within which an enterprise is able to maintain its economic integrity. Thus, the role of planning business processes, analyzing and justifying management decisions in accordance with strategic visions at the micro level is significantly increasing. The prerequisites for the successful functioning of an enterprise are the reliability and maneuverability of its strategic development system, the basis of which is proposed to be the price monitoring model. Technological features of production and market conditions of price formation orient the management of manufacturing enterprises to search for a conceptual approach to modeling the price of their products. The process of price formation at a manufacturer begins with determining the cost price, the level of which reflects the results of production and financial activities at the micro level, which, accordingly, characterize the quality and efficiency of the enterprise. The performance indicators also determine the degree of technical equipment of the enterprise, the level of development of innovative technologies, and the use of available raw materials, financial and labor resources. In an entropy environment, a key element of business adaptation is a well-chosen pricing strategy. The price should be considered not only as a tool to cover the costs incurred, but also as an element of communication with potential partners and consumers. Strategic analysis and monitoring are the management technologies for determining the key factors influencing the pricing strategy and the ability of an enterprise to withstand challenges and threats in the short and long term. The result of strategic analysis and monitoring should be a formed information database on the basis of which management decisions aimed at ensuring the economic security of the business entity will be made.
The article discusses the approaches to management the economic security of an enterprise with due regard for its financial, raw material and production potential and development prospects. The effectiveness of a business entity's development management system is determined by key influencing contributors and specific risk factors. The choice of development strategy depends on a number of security parameters. These parameters form the boundaries within which an enterprise is able to maintain its economic integrity. Thus, the role of planning business processes, analyzing and justifying management decisions in accordance with strategic visions at the micro level is significantly increasing. The prerequisites for the successful functioning of an enterprise are the reliability and maneuverability of its strategic development system, the basis of which is proposed to be the price monitoring model. Technological features of production and market conditions of price formation orient the management of manufacturing enterprises to search for a conceptual approach to modeling the price of their products. The process of price formation at a manufacturer begins with determining the cost price, the level of which reflects the results of production and financial activities at the micro level, which, accordingly, characterize the quality and efficiency of the enterprise. The performance indicators also determine the degree of technical equipment of the enterprise, the level of development of innovative technologies, and the use of available raw materials, financial and labor resources. In an entropy environment, a key element of business adaptation is a well-chosen pricing strategy. The price should be considered not only as a tool to cover the costs incurred, but also as an element of communication with potential partners and consumers. Strategic analysis and monitoring are the management technologies for determining the key factors influencing the pricing strategy and the ability of an enterprise to withstand challenges and threats in the short and long term. The result of strategic analysis and monitoring should be a formed information database on the basis of which management decisions aimed at ensuring the economic security of the business entity will be made.
Опис
Ключові слова
економічна безпека, управлінські рішення, стратегія розвитку, модель ціно- утворення, моніторинг, economic security, management decisions, development strategy, pricing model, monitoring
Бібліографічний опис
Топоркова О. Складові цінового моніторингу в контексті управління економічною безпекою підприємства [Текст] / О. Топоркова, Савчук, Є. Олексієнко // Цифрова економіка та економічна безпека : науково-практичний журнал / Причорноморський науково-дослідний інститут економіки та інновацій, Сумський державний педагогічний університет імені А. С. Макаренка ; [гол. ред. О. Ю. Кудріна, редкол.: В. В. Божкова, В. І. Борщ, Н. М. Вдовенко та ін.]. – 2025. – № 1 (16). – С. 320–325. – DOI: https://doi.org/10.32782/dees.16-49