Інформаційно-цифрова безпека електронної торгівлі
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Дата
2025
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Анотація
У статті досліджено питання забезпечення інформаційно-цифрової безпеки в сфері електронної торгівлі в умовах зростання кількості кіберзагроз і розширення цифрового серед- овища. Розглянуто основні вектори атак на електронні торгові платформи, зокрема фішинг, DDoS-атаки, злам облікових записів, витік персональних даних та фінансової інформації. Проаналізовано сучасні технології захисту, зокрема методи шифрування, багаторівневу автентифікацію, брандмауери, антивірусне програмне забезпечення та використання протоколів безпечного з’єднання. Акцент зроблено на важливості розробки комплексної стратегії безпеки, що включає як технічні, так і організаційні заходи. Окреслено перспективи гармонізації українського законодавства із міжнародними стандартами у сфері цифрової безпеки та рекомендації щодо підвищення стійкості систем електронної торгівлі до зовнішніх загроз.
In the digital age, e-commerce has become an essential component of the global economy, enabling businesses and consumers to interact and transact across borders in real time. However, with this rapid development comes an increasing number of risks and vulnerabilities that threaten the stability and security of digital trade. This article presents a detailed examination of the key aspects of information and digital security in the context of e-commerce. The research focuses on the most critical cyber threats currently affecting the industry, such as phishing schemes, denial-of-service attacks, ransomware, account takeovers, and unauthorized access to sensitive user data and payment information. These threats can cause significant financial losses, reputational damage, legal consequences, and a general decline in consumer trust. The article outlines the importance of developing and implementing comprehensive cybersecurity strategies that involve not only technical tools but also organizational measures and employee training programs. Technologies such as end-to-end encryption, public key infrastructure (PKI), intrusion detection and prevention systems (IDPS), secure socket layer (SSL)/transport layer security (TLS) protocols, blockchain-based transaction monitoring, and artificial intelligence (AI)-powered anomaly detection systems are discussed as effective methods of safeguarding e-commerce platforms. In addition, the research explores regulatory and legal frameworks, including the General Data Protection Regulation (GDPR), the NIS2 Directive, and emerging Ukrainian cybersecurity standards aimed at harmonization with European Union legislation. The study also considers the role of international cooperation in combating cybercrime and improving global cyber resilience. Special attention is paid to the cybersecurity challenges faced by small and medium-sized enterprises (SMEs) due to limited resources and the lack of specialized IT staff. The authors argue for the adoption of affordable, scalable, and adaptive cybersecurity solutions that allow SMEs to remain competitive and secure in a constantly evolving threat landscape. Furthermore, the article emphasizes the need for consumer education in recognizing online threats, maintaining secure digital behavior, and using secure payment systems. In conclusion, the study provides practical recommendations for building a resilient, secure, and trustworthy digital environment that supports the sustainable development of electronic commerce.
In the digital age, e-commerce has become an essential component of the global economy, enabling businesses and consumers to interact and transact across borders in real time. However, with this rapid development comes an increasing number of risks and vulnerabilities that threaten the stability and security of digital trade. This article presents a detailed examination of the key aspects of information and digital security in the context of e-commerce. The research focuses on the most critical cyber threats currently affecting the industry, such as phishing schemes, denial-of-service attacks, ransomware, account takeovers, and unauthorized access to sensitive user data and payment information. These threats can cause significant financial losses, reputational damage, legal consequences, and a general decline in consumer trust. The article outlines the importance of developing and implementing comprehensive cybersecurity strategies that involve not only technical tools but also organizational measures and employee training programs. Technologies such as end-to-end encryption, public key infrastructure (PKI), intrusion detection and prevention systems (IDPS), secure socket layer (SSL)/transport layer security (TLS) protocols, blockchain-based transaction monitoring, and artificial intelligence (AI)-powered anomaly detection systems are discussed as effective methods of safeguarding e-commerce platforms. In addition, the research explores regulatory and legal frameworks, including the General Data Protection Regulation (GDPR), the NIS2 Directive, and emerging Ukrainian cybersecurity standards aimed at harmonization with European Union legislation. The study also considers the role of international cooperation in combating cybercrime and improving global cyber resilience. Special attention is paid to the cybersecurity challenges faced by small and medium-sized enterprises (SMEs) due to limited resources and the lack of specialized IT staff. The authors argue for the adoption of affordable, scalable, and adaptive cybersecurity solutions that allow SMEs to remain competitive and secure in a constantly evolving threat landscape. Furthermore, the article emphasizes the need for consumer education in recognizing online threats, maintaining secure digital behavior, and using secure payment systems. In conclusion, the study provides practical recommendations for building a resilient, secure, and trustworthy digital environment that supports the sustainable development of electronic commerce.
Опис
Ключові слова
інформаційна безпека, цифрова безпека, електронна торгівля кіберзлочинність, захист даних, шифрування, кіберзагрози, information security, digital security, e-commerce, cybercrime, encryption tec logies, GDPR, cybersecurity policy, phishing, artificial intelligence, SME cybersecurity, blockchain, risk mitigation
Бібліографічний опис
Шостак Л. Інформаційно-цифрова безпека електронної торгівлі [Текст] / Л. Шостак, А. Федонюк, О. Помазун // Цифрова економіка та економічна безпека : науково-практичний журнал / Причорноморський науково-дослідний інститут економіки та інновацій, Сумський державний педагогічний університет імені А. С. Макаренка ; [гол. ред. О. Ю. Кудріна, редкол.: В. В. Божкова, В. І. Борщ, Н. М. Вдовенко та ін.]. – 2025. – № 2 (17). – С. 219–223. – DOI: https://doi.org/10.32782/dees.17-36