Інформаційна гігієна та інформаційний шум
Ескіз недоступний
Дата
2023
Назва журналу
Номер ISSN
Назва тому
Видавець
Анотація
У статті обґрунтовано проблему виявлення інформаційного шуму для пересічного члена суспільства крізь призму потреби в дотриманні інформаційної гігієни. Схарактеризовані можливі джерела інформаційного шуму: мережева реклама (медійна, контекстуальна, продакт-плейсмент тощо), спам (електронною поштою, в коментарях, особистих повідомленнях та у інший спосіб), результати пошукової оптимізації (SEO – біла, сіра і чорна оптимізація), репост і рерайт. У статті описано джерела інформаційного шуму й окремі параметри, від яких залежить його вплив на споживачів інформації в мережі: довжина повідомлення, частота появи повідомлень, оформлення повідомлень, «звучання» повідомлення, адресат повідомлення.
This article is devoted to current issues of information hygiene and problems related to information noise in today's digital world. Thanks to the increasing availability of the Internet and social networks, we are exposed to a significant amount of information that can affect our emotional state, cognitive abilities and decision‐making. The article examines the main aspects of information hygiene, including the importance of critical evaluation of sources, the ability to distinguish true information from fake, as well as the impact of excessive information load on our health. The article substantiates the problem of detecting information noise for an average member of society through the prism of the need to observe information hygiene. The authors characterized possible sources of information noise. Among them, we highlight: network advertising (media, contextual, product placement, etc.) – interferes with the consumption of information and other goods on the network, despite the fact that it seems to be synchronized with the user's needs; Spam (in e‐mail, in comments, personal messages and otherwise) – mass mailings sent to recipients by e‐mail, which are extremely profitable for the sender, because a large audience can be addressed; search optimization results (SEO – white, gray and black optimization) – the type of information noise causes the most negative reaction of users, it is carried out in order to raise the position of the site in the results of search engines for certain queries; repost – copying (without changes or with minor changes) the content of other sites with unique materials, often in violation of copyright; rewrite is a compilation of a unique text based on other network texts, so it does not bring anything new. Such elements of information noise as deviant communications (flood, flame, holivar, trolling, elfing, etc.) are also highlighted. The article describes the sources of information noise and certain parameters on which its impact on information consumers in the network depends: message length, message frequency, message design, message "sound", message addressee. The authors of the article call for a balance between information sources, health and quality information processing to maintain information hygiene in the digital age.
This article is devoted to current issues of information hygiene and problems related to information noise in today's digital world. Thanks to the increasing availability of the Internet and social networks, we are exposed to a significant amount of information that can affect our emotional state, cognitive abilities and decision‐making. The article examines the main aspects of information hygiene, including the importance of critical evaluation of sources, the ability to distinguish true information from fake, as well as the impact of excessive information load on our health. The article substantiates the problem of detecting information noise for an average member of society through the prism of the need to observe information hygiene. The authors characterized possible sources of information noise. Among them, we highlight: network advertising (media, contextual, product placement, etc.) – interferes with the consumption of information and other goods on the network, despite the fact that it seems to be synchronized with the user's needs; Spam (in e‐mail, in comments, personal messages and otherwise) – mass mailings sent to recipients by e‐mail, which are extremely profitable for the sender, because a large audience can be addressed; search optimization results (SEO – white, gray and black optimization) – the type of information noise causes the most negative reaction of users, it is carried out in order to raise the position of the site in the results of search engines for certain queries; repost – copying (without changes or with minor changes) the content of other sites with unique materials, often in violation of copyright; rewrite is a compilation of a unique text based on other network texts, so it does not bring anything new. Such elements of information noise as deviant communications (flood, flame, holivar, trolling, elfing, etc.) are also highlighted. The article describes the sources of information noise and certain parameters on which its impact on information consumers in the network depends: message length, message frequency, message design, message "sound", message addressee. The authors of the article call for a balance between information sources, health and quality information processing to maintain information hygiene in the digital age.
Опис
Ключові слова
інформаційна гігієна, інформаційний шум, джерела інформаційного шуму, інформаційне суспільство, споживання інформації, information hygiene, information noise, sources of information noise, information society, information consumption
Бібліографічний опис
Острога М. М. Інформаційна гігієна та інформаційний шум [Текст] / М. М. Острога, А. О. Юрченко, А. О. Коровай // Академічні візії. – 2023. – Вип. 22. – DOI: http://dx.doi.org/10.5281/zenodo.8252019