Імплементація принципів ESG у систему сталого розвитку підприємства: економічні та маркетингові засади
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Дата
2026
Назва журналу
Номер ISSN
Назва тому
Видавець
Видавничий дім «Гельветика»
Анотація
У статті розглянуто комплексний вплив інтеграції екологічних, соціальних та управлінських стандартів (ESG) на стратегічний розвиток промислових підприємств. Дослідження підтверджує, що ESG є важливим та ефективним інструментом відповідності міжнародним стандартам, являється стратегічним чинником формування довгострокової конкурентоспроможності. В економічному блоці доведено, що впровадження ESG забезпечує стійкість бізнес-моделі, поєднуючи прибутковість із соціально-екологічними пріоритетами. Результати дослідження доводять, що імплементація ESG-принципів є економічно доцільною та стратегічно важливою основою сталого розвитку підприємства. Вона забезпечує комплексну стійкість, знижує ризики, відкриває нові ринкові можливості та формує довгострокові конкурентні переваги. Дослідження підтверджує, що ESG стає ключовим чинником сучасної економіки та маркетингу, де фінансова ефективність дедалі більше залежить від здатності підприємства інтегрувати екологічні та соціальні стандарти у свою діяльність.
The article examines the theoretical and practical aspects of implementing ESG (Environmental, Social, and Governance) principles into the enterprise sustainable development system, taking into account the economic and marketing foundations of management. The relevance of the study is determined by the need for enterprises to adapt to contemporary global challenges associated with increasing competition, environmental risks, social transformations, and the growing demands of investors and consumers for responsible business practices. It is substantiated that ESG principles are becoming a strategic tool for ensuring long-term competitiveness, economic resilience, and enhancing the investment attractiveness of enterprises. It has been proven that the economic component of ESG contributes to the formation of a sustainable business model through the optimization of resource utilization, cost reduction, minimization of regulatory risks, and improvement of investment attractiveness. A formula for assessing the economic sustainability of an enterprise is proposed, taking into account the impact of environmental and social expenditures on business performance. The research findings indicate that ESG implementation contributes to a 25% reduction in energy costs, a 40% decrease in penalties and sanctions, a 30% increase in investment attractiveness, and a 20% growth in profitability. These results confirm the economic feasibility of integrating ESG principles into the enterprise's strategic management system. The study also establishes that the marketing dimension of ESG plays a significant role in shaping a positive corporate image, strengthening consumer trust, and developing long-term relationships with key stakeholders. A model for assessing the ESG marketing effect is proposed, based on the interrelationship between customer trust, brand image, and consumer loyalty. It has been determined that the implementation of ESG principles ensures a 35% increase in customer trust, a 40% improvement in brand image, a 30% increase in consumer loyalty, a 25% expansion of market opportunities, and the enhancement of approaches to target audience segmentation. It is concluded that the integration of ESG principles into the enterprise sustainable development system creates a synergistic effect that combines economic efficiency, social responsibility, and environmental safety. ESG serves not only as a factor in increasing competitiveness but also as a foundation for the long-term sustainability of businesses under modern economic challenges. Prospects for further research are associated with the development of comprehensive models for evaluating ESG performance and their adaptation to the specific characteristics of enterprises operating in various sectors of the economy.
The article examines the theoretical and practical aspects of implementing ESG (Environmental, Social, and Governance) principles into the enterprise sustainable development system, taking into account the economic and marketing foundations of management. The relevance of the study is determined by the need for enterprises to adapt to contemporary global challenges associated with increasing competition, environmental risks, social transformations, and the growing demands of investors and consumers for responsible business practices. It is substantiated that ESG principles are becoming a strategic tool for ensuring long-term competitiveness, economic resilience, and enhancing the investment attractiveness of enterprises. It has been proven that the economic component of ESG contributes to the formation of a sustainable business model through the optimization of resource utilization, cost reduction, minimization of regulatory risks, and improvement of investment attractiveness. A formula for assessing the economic sustainability of an enterprise is proposed, taking into account the impact of environmental and social expenditures on business performance. The research findings indicate that ESG implementation contributes to a 25% reduction in energy costs, a 40% decrease in penalties and sanctions, a 30% increase in investment attractiveness, and a 20% growth in profitability. These results confirm the economic feasibility of integrating ESG principles into the enterprise's strategic management system. The study also establishes that the marketing dimension of ESG plays a significant role in shaping a positive corporate image, strengthening consumer trust, and developing long-term relationships with key stakeholders. A model for assessing the ESG marketing effect is proposed, based on the interrelationship between customer trust, brand image, and consumer loyalty. It has been determined that the implementation of ESG principles ensures a 35% increase in customer trust, a 40% improvement in brand image, a 30% increase in consumer loyalty, a 25% expansion of market opportunities, and the enhancement of approaches to target audience segmentation. It is concluded that the integration of ESG principles into the enterprise sustainable development system creates a synergistic effect that combines economic efficiency, social responsibility, and environmental safety. ESG serves not only as a factor in increasing competitiveness but also as a foundation for the long-term sustainability of businesses under modern economic challenges. Prospects for further research are associated with the development of comprehensive models for evaluating ESG performance and their adaptation to the specific characteristics of enterprises operating in various sectors of the economy.
Опис
Ключові слова
ESG-принципи, економіка, маркетинг, екологічна безпека, сталий розвиток, імплементація, механізми впровадження, бізнес-процеси, програма маркетингу, післявоєнне відновлення, інноваційні стратегії, соціальна відповідальність, економічна стійкість, ESG principles, economics, marketing, environmental safety, sustainable development, implementation, mechanisms of introduction, business processes, marketing program, post-war recovery, innovative strategies, social responsibility, economic resilience
Бібліографічний опис
Кобєлєва, Т. Імплементація принципів ESG у систему сталого розвитку підприємства: економічні та маркетингові засади [Текст] / Т. Кобєлєва, П. Перерва, Н. Ткачова // Цифрова економіка та економічна безпека : науково-практичний журнал / Причорноморський науково-дослідний інститут економіки та інновацій, Сумський державний педагогічний університет імені А. С. Макаренка ; [редкол.: О. Ю. Кудріна (гол. ред.), В. В. Божкова, Р. А. Дименко, І. М. Зеліско та ін.]. – 2026. – № 3 (24). – С. 89–95. – DOI: https://doi.org/10.32782/dees.24-13