Перегляд за Автор "Verbytska Anna"

Зараз показуємо 1 - 2 з 2
  • Документ
    Compliance of Marketing Instruments by Stages of Startup Life
    (СумДПУ імені А. С. Макаренка, 2023) Verbytska Anna; Вербицька Анна
    The paper defines the specifics of marketing activities, marketing methods and tools used at different stages of startup life cycle. The marketing approach to the allocation of stages of startup life cycle (idea – concept – prototype – finished product – launch) is substantiated. The model of the peculiarities of startup marketing is presented in the study. The proposed approach to identifying essence and key elements of startup marketing, in which marketing activity is derived from the startup life cycle stage. The results of the study complement the scientific foundations of marketing innovative products, marketing activities at different stages of the product life cycle in terms of the development of conceptual provisions for marketing startups and the use of marketing methods and tools for the development of startup by life cycle stages.
  • Документ
    Economic Foundations of Social Entrepreneurship Development: National Context and Foreign Experience
    (2022) Verbytska Anna; Вербицька Анна
    The article focuses on the study of social entrepreneurship in the economic dimension. The aim of the study is to analyze the economic foundations of social entrepreneurship in the European Union and to formulate recommendations for unlocking the potential of social entrepreneurship as a vector of economic development in Ukraine. The article examines the European model of social impact investing. The economic foundations for the development of social enterprises in the European Union are determined, on the basis of which recommendations for the development of the economic subsystem of social entrepreneurship in Ukraine are formulated.