Перегляд за Автор "Bobro Nataliia Serhiivna"

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  • Документ
    Digital Avatars as a Driving Force for the Transformation of the Global Economic Space
    (Видавничий дім «Гельветика», 2025) Bobro Nataliia Serhiivna; Бобро Наталія Сергіївна
    The article examines the phenomenon of digital avatars as a powerful factor in the transformation of the global economic space in the context of the digitalization of society. The aim of the research is to identify the economic potential of digital avatars as a new type of intellectual asset capable of scaling educational, management, and commercial services. The relevance of the topic is determined by the need to rethink the role of digital technologies in the formation of new markets and employment models. The methodological basis of the research consists of systemic, comparative, and structural-functional approaches, as well as the method of economic analysis. As a result, it has been established that digital avatars not only change the structure of educational and labor processes but also form new vectors for the commercialization of knowledge, contributing to the development of the knowledge economy. The practical value of the article lies in the possibility of using the conclusions obtained to develop strategies for the digital transformation of higher education, create innovative business models, and assess the investment attractiveness of the EdTech segment.
  • Документ
    The Concept of Forming the Higher Education Institutions Competitiveness in the Context of Global Competition
    (2024) Bobro Nataliia Serhiivna; Бобро Наталія Сергіївна
    The article focuses on the development of competitiveness of higher education institutions (HEIs) in the context of global competition. It has been established that the competitiveness of universities determines their ability to adapt to socio-economic and technological changes in the era of globalization and digitalization. The concept of multi-level competitiveness is proposed, encompassing global, national, regional, and institutional levels. Additionally, the level of educational programs is highlighted, reflecting the increasing competition within the educational sector. The formation of HEI competitiveness should be based on optimizing internal processes, fostering program innovation, improving scientific research, and establishing strategic partnerships with other organizations. Significant attention is paid to the role of stakeholders, the identification of activity priorities, and the strategic directions for development. Universities must ensure their capacity to achieve strategic goals by adapting to changes and attracting external resources.