Подієвий менеджмент як чинник інноваційного розвитку соціокультурної сфери

Abstract

Метою статті є розгляд основ інноваційного розвитку соціокультурної сфери та управління спеціальними подіями як фактору стимулювання соціокультурних новацій. Приділяється увага методологічним підходам, які сформовані в сучасній науці, щодо аналізу подієвого менеджменту, зокрема філософсько-комунікаційному, освітньому. Акцент робиться на організаційно-управлінських засадах менеджменту подій, уточнюються провідні теоретичні позиції вдосконалення соціокультурних процесів через регулювання сучасного Івенту.

The aim of this work is to study the contemporary state of sociocultural field’s development, for which innovative processes and phenomena are inherent, particularly effective supervision over special events. Social creativity and creative supervisory activities act as a foundation for novelties, which manifest themselves in special cultural events, which become significant factors of creative development for state and society as bearers of innovative potential. The research methodology is based on theoretical guidelines of applied cultural studies. Methods of analysis, comparison and justification of personal research positions are used. Author utilizes generalization of existing event-management models and proposals for its improvement. Results. Author investigated theoretical positions, which become the scientific foundation for improving special events supervision: during planning of a special event, already known general and specific functions of management must be utilized, and creative communication space must be formed; topical management directions should be taken into account during implementation of a special event, however the grade of innovation should be balanced; it is reasonable to utilize event supervision as a sociocultural project. Novelty. Applied cultural studies methodology was utilized for the analysis of event management for the first time. Structuring of contemporary studies was performed according to available scientific approaches, mainly communicative and educational. Proposals regarding improvement of special events supervision were formulated in order to stimulate innovative development of sociocultural field. The practical significance. Results of this study should be used while conducting contemporary sociocultural activities, during planning and implementation of special events that are aimed culture creation, as well as during training of applied cultural studies and culture management specialists.