Візуалізація пошукових запитів з питань енергетичної безпеки: інструментарій Google Trends
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Дата
2023
Назва журналу
Номер ISSN
Назва тому
Видавець
СумДПУ імені А. С. Макаренка
Анотація
Стаття присвячена аналізу динаміки зміни зацікавленості суспільства в питаннях енергетичної безпеки. Інформаційною базою дослідження є кількість пошукових запитів користувачів пошукової системи Google в розрізі трьох груп ключових слів, що найбільш тісно пов’язані із проблемами енергоспоживання, періодом дослідження обрано періоди з 1 січня 2004 року до 25 вересня 2015 року (до прийняття Цілей сталого розвитку) та з 26 вересня 2015 року до 1 серпня 2023 року. За результатами аналізу трендів зміни динаміки пошукових запитів зроблено висновок про те, що затвердження Цілей сталого розвитку змінило відношення користувачів до проблем енергоспоживання. До затвердження Цілей сталого розвитку найменш популярними поняттями були «сонячна енергетика», «гідроенергетика», «енергія вітру», «нетрадиційні джерела енергії» та «зелена енергія», в той час як після прийняття Цілей
сталого розвитку дані поняття стали одними із найбільш активно досліджуваних.
The article is devoted to the analysis of the dynamics of changes in society's interest in energy security issues. The information base of the study is the number of searches by users of the Google search engine within the scope of three groups of keywords (related to the country's energy development; characterizing the transition of the energy system to alternative energy sources; identifying individual sources of energy), which are most closely related to the problems energy consumption, the study period is the periods from January 1, 2004 to September 25, 2015 (before the adoption of the Sustainable Development Goals) and from September 26, 2015 to August 1, 2023. The analysis of the trend of the change in the number of search queries by users of the Google search engine in terms of keywords related to the development of green energy showed that queries for the terms "alternative energy sources" and "non-traditional energy sources" in Ukraine are made exclusively in the Ukrainian language, while requests for the terms "renewable energy" and "green energy" are predominantly made in English. The term "energy market" is characterized by the lowest level of interest on the part of users of the Google search engine. Based on the results of the analysis of trends in the dynamics of search queries in terms of both traditional and alternative energy sources (sun, wind, water energy), it was concluded that the adoption of the Sustainable Development Goals contributed to a significant increase in the number of search queries. The most active users of the Google search engine in Ukraine are researching issues of nuclear safety and the use of alternative energy sources (wind, solar, and hydropower). Based on the determination of peaks in the search activity of Google users in Ukraine, it is proved that a significant part of the search activity falls on 2004-2005, after which there is a decrease in interest in energy security issues. Before the adoption of the Sustainable Development Goals, the least popular concepts were "solar energy", "hydro energy", "wind energy", "non-traditional energy sources" and "green energy". After the adoption of the Sustainable Development Goals, the concepts of "alternative energy sources", "non-traditional energy sources", "green energy", "energy crisis", "coal energy", "gas energy", "solar energy" became the most popular.
The article is devoted to the analysis of the dynamics of changes in society's interest in energy security issues. The information base of the study is the number of searches by users of the Google search engine within the scope of three groups of keywords (related to the country's energy development; characterizing the transition of the energy system to alternative energy sources; identifying individual sources of energy), which are most closely related to the problems energy consumption, the study period is the periods from January 1, 2004 to September 25, 2015 (before the adoption of the Sustainable Development Goals) and from September 26, 2015 to August 1, 2023. The analysis of the trend of the change in the number of search queries by users of the Google search engine in terms of keywords related to the development of green energy showed that queries for the terms "alternative energy sources" and "non-traditional energy sources" in Ukraine are made exclusively in the Ukrainian language, while requests for the terms "renewable energy" and "green energy" are predominantly made in English. The term "energy market" is characterized by the lowest level of interest on the part of users of the Google search engine. Based on the results of the analysis of trends in the dynamics of search queries in terms of both traditional and alternative energy sources (sun, wind, water energy), it was concluded that the adoption of the Sustainable Development Goals contributed to a significant increase in the number of search queries. The most active users of the Google search engine in Ukraine are researching issues of nuclear safety and the use of alternative energy sources (wind, solar, and hydropower). Based on the determination of peaks in the search activity of Google users in Ukraine, it is proved that a significant part of the search activity falls on 2004-2005, after which there is a decrease in interest in energy security issues. Before the adoption of the Sustainable Development Goals, the least popular concepts were "solar energy", "hydro energy", "wind energy", "non-traditional energy sources" and "green energy". After the adoption of the Sustainable Development Goals, the concepts of "alternative energy sources", "non-traditional energy sources", "green energy", "energy crisis", "coal energy", "gas energy", "solar energy" became the most popular.
Опис
Ключові слова
енергетична безпека, пошукові запити, енергоспоживання, пошукова система Google, альтернативні джерела енергії, energy security, search queries, energy consumption, Google search system, alternative energy sources
Бібліографічний опис
Коваленко, Є. Візуалізація пошукових запитів з питань енергетичної безпеки: інструментарій Google Trends [Текст] / Є. Коваленко, О. Гавриленко // Цифрова економіка та економічна безпека : науково-практичний журнал / Причорноморський науково-дослідний інститут економіки та інновацій, Сумський державний педагогічний університет імені А. С. Макаренка ; [гол. ред. О. Ю. Кудріна, редкол.: В. В. Божкова, В. І. Борщ, Н. М. Вдовенко та ін.]. – 2023. – №8 (08). – С. 154–160. – DOI: https://doi.org/10.32782/dees.8-26